NJDOT Commitment to Communities Forum
challenge
From our proven track record in organizing successful events and forums as part of the Supportive Services Program, the NJDOT Commissioner’s Office engaged r6catalyst to coordinate and manage its first “Commitment to Communities” Forum in July 2019. The purpose of this large-scale event was to convey the Department’s dedication to communities, responsiveness and its role as a customer service organization working towards the economic development of New Jersey.
solution
The r6catalyst program management and marketing teams worked together in creating compelling marketing collateral and digital marketing campaigns for effective outreach to the intended audiences. All marketing and communication were coordinated with NJDOT’s Community Relations and Communications groups, and under close supervision of the Chief of Staff. We led the efforts for outreach and engagement with key external stakeholders including NJDOT partner agencies, county and municipal government authorities, and industry groups to ensure their support and involvement. Our team also assisted with developing presentations to conform with new branding guidelines and provided coaching to NJDOT presenters.
impact
With a short timeframe to plan, coordinate and organize a high-profile event of such large scale, our team surpassed expectations and seamlessly performed multiple activities. The half-day event featured presentations by the NJDOT Commissioner Ms. Diane Gutierrez-Scaccetti, Chief of Staff and Assistant Commissioners and Directors of NJDOT’s various Divisions. Over 450 representatives from the industry, business communities, and local government attended the Forum, demonstrating its success and impact.
